The world’s first zero carb, zero alcohol, zero calorie... "beer."
“Water branding has officially gone off the rails”
“People want a fun water like this”
"Cheerfully Absurd"
“Cutting through the fizz”
“This water is Not Beer”
From the country that brought you freedom, football, and Top Gun, comes the most innovative water the world has ever seen.
Buy on AmazonThey told us it couldn’t be done.
We did it anyway.
Groundbreaking Results
99%
of participants felt hydrated*
89%
noted an overwhelming feeling of pure, unadulterated patriotism*
1%
were actually robots*
*In a third-party study conducted on 5 individuals ages 5-99 assessing the perceived effect of Not Beer over 1 day
WARNING: Side effects may include frequent urination, regulated body temperature and free speech.
WARNING: Side effects may include frequent urination, regulated body temperature and free speech.
Go for a Not Beer run.
FIND US IN STORESFortune favors the bold flavors.
Taste it now
Us vs. Them
Minerals & electrolytes
Smooth carbonation
Bold flavors
No minerals & electrolytes
Harsh carbonation
Weak flavors
Our reviews are almost too good to be true.
“Wow! Finally a beer without the beer taste!”
“Whoever created this is a genius.”
“It’s great for the environment, and it helps me feel 26 over, and over, and over again”
“I love that I can finally drink on the job.”
“In Germany, we call it water. I drink it every day.”
“Drinking Not Beer finally made my dad proud of me.”
“Drinking Not Beer saved my marriage.”
“I had 99 problems. Not Beer solved every one of them.”
“I prefer my water to be boring.”
